This stadium holds 80,000 people.
We invited 150.
Every revenue leader is being handed the same impossible mandate right now:
You've heard "do more with less" so many times it's stopped meaning anything. So we're not going to say it again.
We're going to lock 150 of the sharpest revenue leaders in the country inside the Dallas Cowboys' stadium and figure out how - together, out loud, with no stage to hide behind.
Precision '26 is not a conference.
It's a working session for the people actually carrying a number, capped at 150 CROs and VPs of Sales on purpose, because we don't want to lose out on conversations for the sake of big numbers.
You won't sit in the dark watching slides.
You'll be put at a table with peers running revenue orgs like yours, handed the market's hardest problems, and asked to bring your real ones. The challenges you can't say out loud in a board meeting. The bets you're not sure about. The 2027 plan that has a hole in it you haven't told anyone about yet.
That's the format: operators, in a room, telling each other the only thing that matters... the truth.
(And yes, you'll have the run of an NFL stadium while we do it. Excellence and fun aren't opposites.)
This room is for you if:
- You're a CRO or VP leading a meaningfully sized revenue org, and the number on your head keeps going up while the resources stay flat.
- You'll challenge thinking in the room, including your own.
- You're a giver: you believe the leader who shares the playbook gets the better one back.
- Excellence in the craft isn't your job description. It's your identity.
- You intend to be the name people in your market reference, not the one referencing others.
If that's not you, this will be a long day. If it is you, you already know 150 seats won't last.
(Especially since, once you're in, everything is on us. The venue, the hotel, the food, the experience, all of it. Your only job is getting yourself to Dallas. We'd suggest doing it before someone else takes your chair.)
You walk in with a 2027 plan built on assumptions.
You walk out with one pressure-tested by 149 people who have no reason to flatter you.
You walk in with the chaos of endless possibilities.
You walk out with the clarity of the two or three decisions that actually move your number.
You walk in alone with your problems.
You walk out with a bench of peers you can call the night before the board meeting.
From volume to precision.
The same shift we've been preaching for the phone, applied to how you lead.
An 80,000-seat stadium. 150 chairs.
That ratio is intentional. It's our whole philosophy: the right people, in the right room, beat any amount of volume.
See you in Dallas.